CHALLENGE: IN 2019, Catalyst Movies, a faith-based movie marketing company dedicated to rebuilding connection within faith communities through movie events that serve faith-oriented and family-friendly audiences, needed a strategic brand foundation that would unify its messaging, streamline its visual identity, and position it for long-term success. Our team delivered a comprehensive branding solution that not only established a compelling narrative but also ensured consistency across all touchpoints.
• Brand Development
• Storybrand Brandscript
• Multi-Brand Strategy
• Brand Harmonization
• Brand Guide
• Website Design
• Social Asset Design
• Pitch-Deck Design
• Print Collateral Design
• Campaign Concepts
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THE CHALLENGE
Catalyst Movies required a cohesive brand strategy that could effectively communicate its mission while maintaining flexibility for multiple projects under its umbrella. With various films and initiatives in development, the company needed a clear multi-brand strategy that would differentiate its projects while keeping them aligned under the Catalyst Movies identity. Additionally, its existing branding lacked uniformity, requiring brand harmonization to create a seamless and recognizable presence across digital, print, and promotional materials.
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OUR APPROACH
I began with brand development, crafting a strategic framework that defined Catalyst Movies’ core identity, values, and market positioning. Using the Storybrand methodology, I developed a Storybrand Brandscript to clarify messaging and ensure a strong connection with the audience. This script became the foundation for all communications, helping Catalyst Movies articulate its purpose in a compelling and engaging way.
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A multi-brand strategy was essential to accommodate the company’s diverse projects while maintaining brand cohesion. Through brand harmonization, we ensured that each sub-brand or project maintained its unique identity while still aligning with the overarching Catalyst Movies brand. To support long-term consistency, I created a comprehensive brand guide detailing logo usage, color schemes, typography, and key messaging principles.
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For Catalyst Movies’ digital presence, I designed a visually engaging and user-friendly website that effectively showcased the company’s mission, projects, and industry impact.
Social asset design further strengthened the brand’s online presence, ensuring cohesive and high-quality visuals across all platforms.
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To support fundraising, investor relations, and film promotion, I developed a compelling pitch deck that visually and narratively aligned with Catalyst Movies’ brand strategy. This was complemented by print collateral design, which provided high-quality branded materials for industry events, investor meetings, and promotional outreach.
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Additionally, I conceptualized various campaign ideas, equipping Catalyst Movies with fresh and innovative ways to engage its audience, generate buzz, and create meaningful connections with stakeholders.
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THE SOLUTION
A strategic, multi-faceted approach was implemented to establish a strong and consistent brand presence for Catalyst Movies. This included:
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BRAND DEVELOPMENT
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I worked closely with Catalyst Movies to define its core identity, mission, and positioning within the film industry. This process involved deep market research, competitor analysis, and audience segmentation to ensure Catalyst Movies stood out as a unique and compelling brand. I crafted the brand voice, visual identity, and core messaging pillars, ensuring a strong foundation for all communications and marketing efforts.
​STORYBRAND BRANDSCRIPT
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Using the Storybrand framework, I crafted a clear and concise Brandscript that positioned Catalyst Movies as the guide in its audience’s journey. This script clarified the brand’s messaging by identifying its target audience, their challenges, the solutions Catalyst Movies offers, and the aspirational transformation it provides. The resulting messaging ensured consistency across all touchpoints, from website copy to print material.
MULTI-BRAND STRATEGY
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With multiple projects under its umbrella, Catalyst required a flexible strategy that could accommodate distinct films and initiatives while maintaining a unified identity. I developed a multi-brand strategy that allowed for individual film representation while keeping them visually and thematically aligned with Catalyst Movies’ overarching identity. This ensured that each project could stand on its own while benefiting from the reputation and credibility of the parent brand.
BRAND HARMONIZATION
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To create consistency across all Catalyst Movies’ assets, I refined existing brand elements and developed a cohesive visual and messaging system. This process included aligning logos, typography, color palettes, and tone of voice, social media, and print materials. The result was a unified and professional brand presence that enhanced recognition and credibility.
BRAND GUIDE
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To maintain long-term brand consistency, I developed a comprehensive brand guide. This document outlined the brand’s visual identity, including logo usage, color schemes, typography, photography style, and messaging principles. It served as a reference for internal teams, designers, and external partners, ensuring that all materials remained true to the brand’s identity.
WEBSITE DESIGN
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A strong digital presence was essential for Catalyst Movies, so I conceptualized and designed a visually engaging, user-friendly website. The site was structured to highlight the company’s mission, showcase its films and initiatives, and provide a seamless experience for industry partners and audiences.
SOCIAL ASSET DESIGN
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I developed a suite of high-impact social media assets, including branded graphics and promotional visuals for various platforms. These assets were designed to create engagement, build anticipation for upcoming projects, and communicate Catalyst Movies' unique identity in a visually compelling way.
PITCH-DECK DESIGN
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A professionally designed pitch deck was created to support Catalyst Movies in securing partnerships and licensing deals. I combined compelling storytelling, persuasive messaging, and stunning visuals to craft a presentation that effectively communicated the company’s value proposition and future vision. The deck was designed for maximum impact, ensuring that every pitch left a lasting impression.
PRINT COLLATERAL DESIGN
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For in-person engagements at film festivals, investor meetings, and industry events, I developed a range of high-quality print materials. These included brochures, one-sheets, business cards, and posters, all designed to reinforce Catalyst Movies’ brand identity while providing essential information in a polished and visually appealing format.
CAMPAIGN CONCEPTS
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I conceptualized multiple campaign ideas to generate buzz and engagement around Catalyst Movies and its projects. These included teaser campaigns, social media activations, influencer collaborations, and audience engagement strategies designed to build anticipation and drive interest in upcoming films.
Through this comprehensive approach, I helped Catalyst Movies create a strong, recognizable brand presence that supports its long-term growth and success in the faith and entertainment market.
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THE RESULTS
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The strategic branding overhaul gave Catalyst Movies a strong foundation to grow its influence in the film industry. The brand’s refined messaging and visual identity improved audience engagement, strengthened investor confidence, and enhanced brand recognition across digital and print platforms. The multi-brand strategy provided a scalable framework for future projects, ensuring consistency and clarity in communication.
